*Quick side note - Some of the links below are affiliate links which means I might receive a small commission if you purchase with my links. I only recommend tools I personally use and love! 

In this guide, I'm pulling back the curtain on all of the tools that keep my business running!




tech gear

business tools

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This is what i use in my business, day in and day out!

Business Tools

Start automating!

Zapier allows you to easily share information between your business tools and automate tasks so you can focus on your most important work.  As they say, "Zapier makes you happier!" 


task automation

get started for free!

This is hands down my favorite project management tool of all time! ClickUp is highly flexible and allows you to build highly-customized templates for your unique business needs.


project management

save 20% on dubsado!

Save 20+ HOURS every month by automating your workflows with Dubsado. It's truly a game-changer! Use my code "OPTIMIZEFORFREEDOM" for 20% off your plan.


client management

Get 55% off

Say sayonara to manually tracking your business expenses and income and keep your finances organized with QuickBooks.



sign up for free

My favorite tool for video conferencing, whether it's a 1:1 meeting or a webinar with 100+ attendees. 


video conferencing

get 10% off

Get a custom email, calendar, cloud storage, video conferencing and a suite of useful tools for as low as $6/month.

google Workspace


start sending

Take your subscribers on a customized journey using Convertkit's advanced segmenting and automated sequences.


email marketing

Get yours here

Wondering where I purchased my beautiful website template? It was created by Elizabeth McCravy! 

EM Shop

website design

Create your site

Designing your site with ShowIt is SUPER easy and still allows you to still get all the SEO power of a Wordpress blog. 


website builder

get legal

These are the exact contract templates I use for my business and they are AMAZING (and legit). 

the contract shop


protect yo'self

Lastpass securely stores passwords and autofills them for you when you need to log in. This is a HUGE time-saver!


password manager

start recording

Easily create training videos for your team or send your clients video sneak peeks with Loom's screen recording software.


screen recording

this is the tech that makes the magic happen!

Tech Gear

Every book in this section has had a significant impact on my behavior or  thinking in some way. Do yourself a favor and pick these up now!

What's On My Bookshelf